Kick-start change in your corporate mobility strategy
Updated: Jun 20, 2022
Transitioning from a fleet to an alternative, sustainable and inclusive-to-all mobility programme can seem like an overwhelming challenge. It’s no longer just about choosing a different vehicle for the next leasing term. Instead, this transition is about achieving an organisation-wide cultural shift towards a flexible mindset and climate-driven action regarding when and how to travel to, from and for work. This concerns all employees: senior management, those entitled to a company car and commuters alike. But where should you start?
4 tips to get you started
As with all change management programmes, preparation and stakeholder engagement are vital in transforming mobility behaviour. Here are four useful tips to help you get started:
Look at your company’s broader strategy, since that should play a crucial role when setting the direction for your new mobility programme. Prepare an outline of how the new corporate mobility programme fits in with the business objective as a whole: the ‘what’, ‘why’ and ‘how’. Pinpoint key indicators for business continuity, sustainability, inclusiveness, and employee attraction and retention. Smart, sustainable and flexible mobility will have a positive impact on all of these.
Consult the business to identify objectives and define the purpose of mobility across the whole organisation. The manager of your mobility project must understand the current issues, needs, ambitions and other factors that play a role in how the various departments within your company use mobility. Failing to consult all the relevant stakeholders – including the employees – when putting together the strategy may result in significant delays to your new mobility programme later on.
Capture the current situation. What kind of mobility do you offer today, to which groups of users (e.g. essential company car drivers, perk drivers and commuters), and what are the various allocation criteria? Who are your incumbent suppliers, and what is your sourcing method? Who currently manages your fleet or mobility offering, and how much time is involved? What’s included in the policy? How do you deal with safety? And what is the actual usage of mobility (distances, locations, frequencies and mobility modalities)? Can you identify any patterns?
Benchmark yourself against the frontrunners in corporate mobility and your peers. Understanding what the pacesetters are doing and what makes them successful helps you identify the gap and paint a clear picture for senior management of the desired outlook. Meanwhile, taking a broader view of the market opportunities and possibilities stimulates your creativity and forward-thinking.
As the above tips illustrate, gearing up for the transition in corporate mobility has nothing to do with intuition and sentiment. Instead, it all starts with gaining clarity so that the topic becomes understandable and manageable. This paves the way for making the necessary adjustments to replace some aspects of your existing approach with more flexible and more sustainable alternatives.
Change is about turning words into deeds
In this era of ever-faster global socioeconomic shifts, Mobility Switch provides consultancy services to clients who are looking to move away from traditional fleet management toward an alternative, more sustainable mobility scheme. We offer hands-on strategic advice and spur you into action mode. Our approach covers: understanding the as-is situation, employee survey, stakeholder assessment, benchmarking, defining the mobility options, creating a business case, developing a mobility policy and subsequent implementation plan, and offering ongoing support. Additionally, we can provide helpful communication, market research, real-life cases and resources to effectively support your transition to flexible and sustainable mobility.
Book your free consult now and mail to firstname.lastname@example.org.