Are you ready for the future of mobility?
Updated: Feb 3
You have undoubtedly heard of the smart mobility transition – the ongoing shift from traditional company cars to other forms of corporate mobility. By introducing multi-modal mobility policies, often based on a mobility budget, forward-thinking organisations have enhanced their Comp&Ben packages, giving them an important competitive edge in the current battle for talent. So how can you build a business case for smart and sustainable mobility within your organisation? Which modalities should your mobility policy cover? Which rules, regulations and tax benefits apply (at regional, national and international level)? And how should you go about implementing the approach in practice to ensure that everyone embraces the changes? Read on for help with answering these and other questions and take the first step in a successful switch from fleet to smart and sustainable mobility.
Now that the talent shortage has tipped the balance firmly in favour of the employees, employers are engaged in a fierce battle to recruit and retain skilled workers. Successful organisations have realised that they need to meet employees’ modern-day expectations, for example, by offering them more flexibility and helping them to lead a more sustainable lifestyle.
Transitioning from fleet to smart and sustainable mobility is one way to address such needs in your Comp&Ben package and give yourself a competitive edge in the job market. These are exciting times in corporate mobility, with a growing number of providers – both start-ups and incumbents – developing a wide range of solutions and driving innovation. However, as a mobility consultant, I’ve noticed that this can make it difficult for HR professionals, fleet managers and mobility managers to know where to start, especially when combined with the complex and ever-changing maze of national and international legislation. That’s why I offer a range of services to help and guide you through a successful mobility switch, irrespective of whether your scope of responsibility is national or international.
Building the business case
Due to the rise of the hybrid working model, driven by technological advances and the recent pandemic, it increasingly makes financial sense for companies to take a smarter approach to mobility rather than financing lease vehicles. But what are the concrete benefits from the perspective of both your organisation and your employees? And what will this mean in practice for your organisation?
The first step is gathering and analysing all the necessary information: I can help you identify job clusters related to your employees' mobility needs, conduct employee surveys and arrange postcode analysis to define specific employee groups or situations. We can then analyse the suitability of the various modes of mobility for those specific segments.
Subsequently, we combine this with information about market trends, legislation and fiscal rules, insights into the mobility supplier landscape, benchmarking of your organisation against your peers, and real-life success stories. This enables us to prepare a watertight business case with a detailed financial analysis, including the pros & cons for both the organisation and the employees.
Managing the change
Once the business plan has been approved, we can move on to developing and implementing the mobility policy. For this, I have developed a strategic roadmap. Switching from a fleet to a corporate mobility programme can seem like an overwhelming challenge, so I advise viewing it as any other multidisciplinary change management project. A key part of this is to create behavioural change among employees. Based on various resources, I can support you in communicating the benefits to employees, such as - what the new situation will mean for them, what a mobility budget is, or how a company bike scheme works – and above all, why. This accelerates acceptance and facilitates a smoother transition.
This step-by-step approach will enable your organisation and your employees to start enjoying the benefits of smart mobility sooner rather than later. Besides helping you to attract and retain talent in the current shortage by enhancing your Comp&Ben package, smart mobility can contribute to your corporate sustainability goals, such as by helping you to reduce your carbon footprint. Which also positively impacts on the attractiveness of your organisation for employees who value such goals. Moreover, by working with a mobility specialist, you are assured of compliance with all current and future legislation, both nationally and internationally.
With the right support and guidance, the smart mobility transition is not as overwhelming as it might seem. Moreover, in my experience, the best way to make change happen is to start small with a pilot project and then gradually build on the lessons learned. Whether for a pilot or a larger-scale transition, I can relieve much of the burden on you with my carefully managed project-based approach. So if you would like help in deciding what to do first, which stakeholders to involve, which resources are required, which suppliers have the right fit, how to develop a strategy and implementation plan, or any other aspect relating to smart and sustainable mobility, feel free to contact me. I am looking forward to sharing my strategic, tactical and operational experience with you to support your mobility switch.